Potential is a dangerous word because when you first embark on your career in entrepreneurship, you NEED to hear it all the time. You NEED that validation from the outside world. And when you get it, it’s like swallowing a magic pill that makes all your problems go away. I’m telling you, I’ve lived through this, it means EVERYTHING to hear a customer, or an investor, or your Mama, or basically ANYONE say, in plain English, that your business idea has potential.
Why do so many talented people end up living such MEDIOCRE lives?